C Study guides, Class notes & Summaries

Summary of Chapter 11 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

Summary of Chapter 10 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

Summary of chapter 1,3,5,6,7,8, of Riel, C.B.M. van & Fombrun, C. (2007). Essentials of Corporate Communication. London: Routledge. ISBN10: 0415328268, ISBN13: 9780415328265 book.

Summary of Chapter 8 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

Summary of Business Ethics. Includes chapters 1, 2, 3, 5, 6, 7, 10, 12 (only chapters needed for the exam).

Summary of Chapter 9 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

This summary contains all the necessary chapters of the book, additional reading materials (from the course site) as well as information from the in-class presentations summarized that you will need for the exam. For a good grade it is also important that you show up for class. Enjoy reading, learning and good luck with your exam!

Management information systems, managing the digital firm. Fourteenth edition, Kenneth C. Laudon, Jane P. Laudon

Hereby my exam summary of Principles of Marketing by Philip Kotler and Gary Armstrong. This summary is a short version of the book. It consists of all the important aspects including the pictures. Glossary words are highlighted for a better overview. By learning this summary, you will definitely pass your exam. I'm a first year student of IBMS at the HU. Good luck passing your exam!

Summary of the chapter 1, 2, 3 and 5